Beer is more than a drink
Beer is rooted in our culture - regardless of where you’re from, the flavors you enjoy, or the events you attend - beer has been a part of worldwide social traditions for years . Weddings, birthdays, sporting events, barbecues, milestones…you name it, beer has been there.
But in the last 25 years, the production of beer has declined by 25%. Why? Because health also matters. A growing awareness of wellness has led to a decrease in alcohol consumption. People are torn between enjoying themselves with a quality beer and their well-being, yet your favorite beer brands weren’t listening…until now.
How it all started
Julian’s love for beer began the moment he could enjoy one. He’s always cherished the crisp, refreshing taste of a cold craft beer, but over time, he realized the mornings after didn’t feel as good as the moments before. After giving up alcohol, Julian noticed a significant boost in his vitality but couldn’t shake the feeling of missing out on beer. The NA options available didn’t embody the flavors and experience of traditional beer. So, he asked himself, “How can I enjoy beer without compromising my way of living?”
With that question on his mind and the influence of living in vibrant Venice Beach, Julian recognized a gap in the market: Ultra-Premium Non-Alcoholic Beer. He eagerly shared his light-bulb moment with longtime friend, NFL superstar, and fellow health enthusiast, DeMarcus Lawrence. Together, they set out to craft an ultra-premium beer that offers bold, authentic flavor without the alcohol. They designed a drink that’s more than just a beer—an experience that embodies traditions and a real beer you can enjoy anytime.
Our commitment to making Ultra-Premium Beer
Julian and DeMarcus’s dedication to creating a delicious, uncompromising beer led to ultimate partnerships with Joey Redner, founder of Cigar City Brewing, and Randy Kemka, strategic advisor and financial expert. With a mastery of crafting bold, full-flavored beer and expertise in navigating the beverage industry, this union ensures DrinkSip is crafted to the highest standards.
As the team grew, so did the vision. DrinkSip is not just a beer—it’s a lifestyle. It is a promise to continuously foster full flavors, quality, and connections without compromising well-being. DrinkSip is shaping a new future for non-alcoholic beer with no shortcuts—no alcohol removal, pure ingredients, and ultra-premium craftsmanship.
A Collective Vision Brought to Life by Our Team
DeMarcus Lawrence
Co-Founder, 4-Time NFL Pro Bowler, and Investor – A proven leader, DeMarcus drives growth and strategic vision at DrinkSip. He plays a key role in guiding the brand’s development and ensuring its commitment to excellence.
Joseph Redner
Co-Founder and industry pioneer with decades of expertise, Joey drives product innovation and operational excellence, ensuring uncompromising quality. Having built multiple successful businesses, he’s key to shaping DrinkSip’s growth into a premium lifestyle brand.
Randy Kemka
Co-Founder – A problem solver and growth strategist, Randy drives collaboration and scales brands, helping DrinkSip overcome challenges and thrive. With a strong finance background and a natural ability to connect with people, Randy brings a wealth of experience to the table.
Julian Yakoo
Founder & CEO – An entrepreneur with a passion for health, innovation, and luxury. Combining years of experience in the beverage industry and a vision for having a good time for a long time, DrinkSip was born.
Nuhdra Khibeir
Marketing Lead – A creative force behind DrinkSip’s branding and digital presence, Nuhdra elevates our visuals and storytelling to drive growth.
Derek Gutierrez
Early-Stage Advisor and Partner – Drawing on expertise in brand marketing, management, transformation, and beverage operations, Derek leverages experience with PepsiCo, MolsonCoors, AB InBev, NFL, NBA, and Nike to drive DrinkSip’s growth and strategic initiatives.
Bella Rasho
Pursuing her bachelor’s in biology and representing DrinkSip with style and passion, Bella embodies the perfect blend of science and refreshment as our brand ambassador.
Mr. Arlo Doodle
Arlo, the golden doodle, brings that premium touch to each brew. His paw is in every batch, combining impeccable craftsmanship and sparking joy in every sip.
#WakeUpHappy & DrinkSip Responsibly
30+ Years of Brewing Excellence
Our roots trace back to the laid-back vibes of Venice Beach, where our passion for innovation took flight. Inspired by California’s spirit of health and exploration, we set out to redefine what non-alcoholic drinks could be.
As our journey expanded, so did our horizons—leading us to Florida, where the sunshine and vibrant culture influence every can we craft. With a presence on both coasts, DrinkSip delivers bold, refreshing options that are as diverse and exciting as the communities we serve. Find us in stores or have our creations delivered to your door.
Introducing
Our Lineup
From the crisp refreshment of our Refresher Series to the bold staples in our Core Series, and the groundbreaking collaborations in our Artist Series, each brew is a testament to craft and creativity.
We spare no expense and cut no corners, using only the finest ingredients to ensure every sip exceeds expectations. Explore year-round classics like Core Series Hazy IPA or discover exclusive releases and small-batch experiments on our website. DrinkSip isn’t just a non-alcoholic option—it’s a new standard in craft brewing.
