The definition
Same night. Different drinks. Zero explaining.
You alternate booze and NA when you're out. Hence the stripes. You keep the energy, the rounds, the group chat. Without wrecking tomorrow. We're not saying don't drink. We're saying drink smarter.
47%
of US drinkers already do it
NA beer is up big. People are calling striping the move for 2026. Gen Z is mixing NA and alcohol because it actually works: 78% already blend both, 65% plan to ease up this year.
Why it works
Body
Less booze, same party. You hydrate better, sleep cleaner, and skip the Sunday regret tour. Your body clears about one drink an hour. NA rounds buy you time without killing the mood.
2× better hydration
Versus going all-alcohol across the same evening
Mind
You stay sharp enough to mean what you say and remember why you said it. Fewer blurry decisions, fewer "what was that" mornings. You don't have to act like you're at a retreat to pull it off.
78%
of Gen Z already mix alcoholic and non-alcoholic drinks
Social
DDs, athletes, parents, 6am people. Everyone's holding a full glass. Nobody needs to know which drink is which. Menus are catching up. No script, no side-eye, no TED talk at the table.
65%
of Gen Z plan to drink less this year
Culture
This is how a lot of people actually live now. Cool is choosing how you feel tonight and tomorrow.
#1 trend of 2026
The vibe's different now. Roll with it.
The zebra
Your stripes, your rules
Black stripe, white stripe. One animal moving forward. Same here: booze and NA in rotation, not a cage match. One dark, one light. Like a zebra.
No two zebras match. Your order and your pace are yours. Copy the crowd if you want, but you don't have to.
Zebras run in herds. You can stripe next to people who drink totally differently and still belong at the same table.
Rough night energy? Striping is the low-key way to keep your judgment and your morning. Know what you're sipping and why. That's the whole flex.
How to stripe
Three beats
- 01
Start with what you love
Order the beer, cocktail, or wine you actually want. No compromises.
- 02
Alternate with a DrinkSip
Next round: full flavor, zero alcohol. Same glass energy. Different outcome.
- 03
Wake up happy
Win the night without losing tomorrow. That's the point.
Start striping
Six flavors. Every one of them pairs perfectly with whatever you're already drinking.
